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S. Boyd's avatar

I was at Yosemite for the first time three weeks before you and had this exact experience! Scoured every tee and ball cap. (I’m in the market for a good one and I want it to be something real! A town, a place, a small time team!) Each a disappointment. Walked away with nothing. I’m so heartened by this piece because I left thinking “am I just lame for wanting a memento of this amazing place? Maybe I’m not appreciating the true spirit of Christmas. It’s not about the tees.” But you have reassured me that it’s most definitely at least partly about the tees. Thanks and happy hunting on your next adventure.

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Katelyn's avatar

Local to me (this popped up when I was searching Lana Del Rey merch lol)

https://www.facebook.com/share/1QxvLEF5Ts/?mibextid=wwXIfr

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Cul De Sac's avatar

My god this is what I’m talking about!!!

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jermcohen's avatar

online, of course, the line between being able to tell if an image is real or ai is getting thinner and thinner. Never thought of how this is happening in the clothing/retail world too. Sad and fascinating. Side note- been loving your substacks so far!!

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Tami Smight's avatar

You have always loved nostalgia Colly! I love the Cheat Codes with each of your posts - today, my takeaway is Cheat Code #5 "1 + 1 = 3" I often tell my clients the whole is greater than the sumo its parts.

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Alastair Moreton's avatar

Future vintage is a perfect description of the work you’re doing my friend

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